In an unmarked envelope received at our offices early this morning, we learned of plans by Coca-Cola to create what is being called a new "green can." Prototype photographs sent with internal company documents confirmed the anonymous asstertions. However, while some communications included in the parcel say that the new can will "revolutionize the drinking experience" and "add dimensions of flavor," accompanying design models show what appears to be a traditional aluminum can - painted green.
There is also no indication that the product will have a more environmentally concious design than Coke's current can, despite the fact that it will be marketed as "green." Apparently, the modifier is simply being used to describe the can's new color.
Chairman and CEO of The Coca-Cola Company, Muhtar Kent, did not return a call placed to his office at Coke's headquarters in Atlanta. We suspect this may be due to his current family vacation in Jamaica.
Editor's Note: Text provided under the chosen prototype photo is solely the commentary by this publication.
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